bebe is the go-to destination for chic, contemporary fashion. The brand evokes a mindset an attitude, not an age. Its a true original, always defining fashions next stride forward. Designed for the confident, sexy, modern woman, bebe is a global label that embodies a sensual, sophisticated lifestyle. Online and in stores, bebe creates an upscale, visually stimulating boutique environment with top-notch service and an exceptional shopping experience.